Cloetta, one of Sweden’s leading confectionery producers, introduced in 2015 its own bulk concept for candy and natural snacks through Coop. They needed a partner with extensive knowledge and experience in bulk handling and nationwide coverage, a clear follow-up, and structure.
Assignment and solution
SRB conducted with extremely tight schedule rollout of nearly 700 stores. We manage the day-to-day in-store management of both concepts with refills, order taking, revisions, spare parts management and campaigns. The collaboration also includes monitoring of key performance indicators for service, down to individual store level.
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