Axfood is the market leader in food retail in relation to private-label volume in stores, and their main brand Garant is found in most categories of goods today. Private labels experience the same demands as brand suppliers, and sales promotions are an important part of securing sales and creating awareness among consumers. Garant’s sales promotions needed to be anchored with POS materials in stores with nationwide, coordinated operations, which had either to be completed on specific dates or during a slightly longer time frame.
Assignment and solution
SRB guarantees the placement of in-store POS material for Garant sales promotions in stores operating under all of Axfood’s banners. With our summary for each completed project, the customer receives information about the hit rate, the volume of displayed material per store and photo documentation.
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